Privacy Policy
We take your privacy seriously here at Mimochai and are committed to protecting your personal data. The language below is our privacy policy, but we understand that sometimes this language can be intimidating or difficult to understand. If you ever have any questions about how your information is used, please email hi@mimochai.com.
Basically, we collect your order information to fulfill your orders. We have to share some of the information with the platforms we use, such as Shopify and Google Analytics. If you've agree to receive our newsletters, we use your email to send you updates about our site. We don't currently run any re-targeting ads, but if we ever do it's just to try to make sure we're spending our marketing dollars on people who actually care, using non-identifiable information that basically all websites have at this point. This information is generally collected using "cookies," not the delicious chocolate chip kind, but the data collection technology kind. Learn more about Shopify's Cookie Policy here.
We will never sell your information to third parties or otherwise do anything ill-intentioned with your information, nor do we ever want to hide anything we are doing with your information from you. We ourselves are online consumers that are protective of our personal information and how our data is used, and treat our visitors and customers the way we would want to be treated by the sites we visit.
Respectfully,
Mimochai Team
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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mimochai.com (the “Site”).
INTRODUCTION
This privacy policy tells you how the Site uses your personal data when you visit our website, interact with us, and buy our goods and services. It also tells you about your privacy rights and how the law protects you.
It is important that you read this privacy policy, together with any other privacy policies we may provide, so that you are fully aware of how and why we are using your data.
This privacy policy was last updated on the 23rd of May 2018 may be updated from time to time. If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Please note these are all the technologies we are aware of. They are performed through Shopify and its associated apps, not actively by us in particular. They are common for almost any website you visit on the internet.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), payment portal (such as Paypal), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We do not collect any special categories of personal data about you, which would include details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political options, trade union membership, information about your help and genetic and biometric data. We also do not collect any information about criminal convictions and offenses.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect primarily to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you through our newsletters;
- Screen our orders for potential risk or fraud;
- Help us make business decisions such as what products to reorder, what designs to make more of, and how to improve your customer experience; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We're a small studio so everything we do on the marketing side is very basic and straightforward.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use Device Information to optimize our advertising in the future through re-targeting marketing, which basically means ads you see on other websites are curated based on websites you have interacted with in the past.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information when needed, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We use Mailchimp (https://mailchimp.com/legal/privacy/) and Omnisend (https://www.omnisend.com/privacy) for sending our newsletters to those who have signed up or opted in to them. You can always easily unsubscribe via the links in the footer of any newsletter we send.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We will not share your personal information in any malicious or ill-intentioned way, and will never sell your information to third parties.
BEHAVIORAL ADVERTISING
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Pinterest: https://help.pinterest.com/en/articles/opt-out-picked-you-pins#Web
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
These rights are subject to certain rules around when you can exercise them. You can see a lot more information on them, if you are interested, on the UK Information Commissioner’s Office website.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
MINORS
While our content is suitable for all ages, our page is not intended specifically for children and we do not knowingly collect data relating to children. We want respect the wishes of parents. If you are a minor under the age of 16, please make sure you have your parent’s consent to visit this page.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a request, please contact us by e-mail at hi@mimochai.com with the subject "Privacy Policy Inquiry."
Thank you for taking the time to read this Privacy Policy, and thank you for visiting our site.
Your rights under the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.
How to opt out
Please use the contact for below to opt out.