10 Years of Mimochai

March 10, 2025

March marks ten years since I officially started on my Mimochai adventure. Here's a look back on what I've learned, and what I'm looking forward to next ✨

Once Upon A Time

When I was little, I loved to draw and make up stories. But I was forbidden from following that path. I became a lawyer and gave up drawing for many years. Then, when I was at my most miserable, I started drawing again. I had no plan—I just listened to myself.

Then, something unexpected happened. People started asking for prints and commissions. For the first time, I wondered: Could I really do this? Could I make a living from drawing?

At the time, I was still on a completely different path. I was doing what I thought I should do. But Mimochai started pulling me in a different direction, and I listened.

One small step led to another (though, to be honest, it felt like giant leaps at the time). In March of 2015, I left the salaried world and took a leap of faith to work full-time as an independent artist.

Gradually, Mimochai evolved into something more than just an online shop—it became my way of exploring creativity, mindfulness, and meaning through art and storytelling.

I can't believe it's been ten years since I started. I'm so glad I took that chance on myself. I didn’t set out on this journey with a map. I just followed the path as it revealed itself.

Ten Lessons in Ten Years

Over the last ten years, my evolution has really been reflected through Mimochai. Here are ten lessons I’ve learned along the way.

1. In a life of adventure, one needs an explorer's mindset.

I used to think I needed a perfect plan before making a move. But I started Mimochai with no experience, no business background—just curiosity, passion, and a willingness to learn and adapt. I find this applies universally to anything one might want to do. There is no perfect plan, but there is a good mindset. My first book, Let's Go Explore, still encapsulates this. And I want to return to this exploration with our next project, Natural Explorer.

2. It's natural to change.

When I first started Mimochai, I was very resistant to change. Coming from my training as a lawyer, I associated changing with being unreliable. So I was in a rush to get to a place in my artwork where I wouldn't have to change anymore. But of course, that was unrealistic. As my skills grew and my tastes changed, my style evolved as well. For a long time I would overanalyze whether this was good or bad. Now, I just know that it's part of my nature to change (just as it is with all nature), and I feel so much more at ease with that.

3. Good things take time.

On a similar note, there were many years where I felt frustrated that my skill level didn’t match my vision. Looking back, I smile at my sweet naive self. Of course I was not as good as I wanted to be—I hadn't put in the time yet! The only way to get better is to keep doing the work—one drawing, one project at a time. And you know what? I now like my early work because it reflects where I was at the time.

4. Creativity is important for a lot more than art.

Figuring things out for yourself requires a lot of creativity. Adapting to change and overcoming challenges requires a lot of creativity. Being able to see something that doesn't yet exist requires a lot of imagination. Now I understand why Albert Einstein always encouraged instilling creativity and reading fantasies to children. I'm grateful I grew up on make believe stories.

5. Everything you can imagine is real.

This is a quote by Pablo Picasso, and its meaning has deepened for me over time. At first I thought he was just talking about art and imagination. But now I understand it as more than that—it's about life itself. This is just something I've come to see over the past ten years. Everything I have imagined has become real in some way or another. Another good reason to get creative.

6. Learn to listen to yourself.

You'd think by the time I left the law world and found my way to my true calling, I would have learned this lesson thoroughly. But I have to learn it again and again, because it is engrained is us so deeply not to listen to ourselves. Mimochai has been a wonderful way to learn to listen to myself and work towards what I believe in (I should caveat that the "yourself" we need to listen to is the kind and loving original version of ourselves, not the false anxious inner critic we may have developed on our way to adulthood.)

7. True validation doesn’t come from the outside.

Early on, one of my biggest milestones was collaborating with Disney on custom artwork and doing an artist signing at their WonderGround Gallery. It was an exciting moment that I appreciate. In a way, it validated my transition from lawyer to artist. But the greatest reward was realizing I didn’t need external validation anymore. I had "made it" in one sense but in another sense was just getting started: I freed myself to pursue my own independent path without having to look over my shoulder wondering if I should have taken the other route.

8. The slow, sustainable journey is beautiful.

There’s a pressure to blow up overnight or have constant big successes. But I find the best, most sustainable things grow slowly. Mimochai has lasted ten years because I focused on growing organically and authentically. That's what works and feels balanced for me. And along the way, I've already worked with my dream clients and reached my initial goals. So from here, I don't need to strive. I just need to be genuine.

9. After self-fulfillment comes service.

A lot of the past ten years was about finding my voice and honing my skills. Because art and creativity are about self-expression, it can inevitably be very self-focused and literally self-centered. However, I have found that once that aspect is satisfied, much more meaning is derived from being of service. Now, I am focused on how to channel my self-expression in a way that is of service.

10. I need more grace than I thought.

This is a quote by the Sufi poet Rumi, which I love. I used to want to be the one to have all the answers. But I am learning to become more comfortable not knowing. In that space, I've become more open. I become a more natural version of myself. Perhaps most of all, I'm proud of myself for learning how to enjoy the journey along the way. A lot of it is about giving myself grace.

Everything you can imagine is real.

PABLO PICASSO

Somewhere Along the Way

Looking back, a major shift happened for me when I learned more about mindfulness and nature philosophy.

When I started Mimochai, I was always looking ahead—chasing the next milestone, trying to achieve more. But over time, I started seeing things differently. Instead of trying to escape reality, I became more interested in seeing the magic of the present moment.

I saw how much that naturally dovetailed with what I love about drawing. It's all about learning how to see what's really there, and how to listen to your true self.

This has led me to my newest project Natural Explorer, which I'll be sharing later this month. It’s the culmination of everything I’ve learned—combining illustration, mindfulness, and creativity to help others rediscover their sense of wonder.

Sharing the Journey

I want to share that one of the most unexpected joys of Mimochai has been the meaningful connections with my audience.

I keep a folder of messages that remind me why I do what I do. It really inspires me when I need it the most.

"I've been quietly following you over the years. Your work reminds me of the greats—from Walt Disney to Hayao Miyazaki. You’re putting things back into the stream of history and human consciousness. Please keep actualizing your dream."

Another person wrote:

"Your work is like a breath of fresh air in art form. I hope to exude the same quiet yet strong kindness and intelligence as you in whatever I pursue one day."

These messages remind me that when we pursue our dreams and passions, it has a ripple effect in ways we can't foresee. It really does help awaken others to their own dreams.

To Be Continued...

I keep an archive of each version of the Mimochai website, and seeing it all together in the image above really shows a timeline of our evolution. I actually still really like the very first version!

Now what’s next?

In some ways, my core themes have stayed the same. "Live in wonder" still encapsulates the message I want to share. In other ways, I have changed a lot. My voice is stronger and I see how all the disparate things I've worked on are coming together. With this next chapter, my focus is on:

  1. Making more books that inspire a sense of wonder and purpose
  2. Designing beautiful resources for curious explorers, both individuals and families
  3. Share the gifts of drawing

If there’s one thing I’ve learned in ten years, it’s that the journey keeps unfolding in ways we can’t predict. Especially in today's precarious climate, it's a constant practice for me to keep choosing hope and wonder. And I've decided that's not naive or avoidant, it's strong and resilient. I guess that's the most recent lesson I've learned. It's all part of the adventure.

I don’t know exactly what Mimochai will look like in another decade, but I do know one thing: I’ll keep creating. I’ll keep exploring. And I’ll keep sharing the journey.

Thank you for following along ❤️ -M

Anniversary Art Set

These new pieces reflect three recurring themes in Mimochai's ten years: a girl sitting under a tree, A Make Believe Reality, and Live in Wonder. Click on your favorite piece for more details ✨

  • 10 Years of Mimochai

    10 Years of Mimochai

    Ten lessons from these ten years, and what we're looking forward to next.

    10 Years of Mimochai

    Ten lessons from these ten years, and what we're looking forward to next.

  • Being With Nature

    Being With Nature

    Understanding our connection to nature, one of the key inspirations for our art and classes

    Being With Nature

    Understanding our connection to nature, one of the key inspirations for our art and classes

  • Natural Explorer

    Natural Explorer

    Introducing our newest series, bringing together nature, mindfulness, and creativity.

    Natural Explorer

    Introducing our newest series, bringing together nature, mindfulness, and creativity.

1 of 3